Service
Training & Workshops
Give your team the tools, mindset, and confidence to get paid for the value they create — through hands-on workshops designed for real commercial conversations.
Learning That Sticks
Our workshops are built on 20 years of field experience — not theory. Every session is grounded in real cases, real objections, and real tools that participants can use the next day. We work with sales teams, pricing teams, marketing teams, and procurement teams — because value is a two-sided conversation.
Workshops can be delivered as standalone sessions or as part of a broader transformation engagement. All content is customized to your industry, your customers, and your specific value challenges.
Workshop Formats
What We Offer
Value Quantification Fundamentals
A half-day or full-day introduction to Total Profit Added™ — how to identify, calculate, and present the economic value of your offering.
Half-day or full-dayValue Selling Masterclass
An intensive workshop for sales teams on how to lead with value, engage economic buyers, and defend price in competitive situations.
1–2 daysValue-Based Pricing Workshop
For pricing and commercial leaders — how to set, defend, and capture prices that reflect the value you deliver.
Full-dayProcurement & Buying-Side Value
Helping procurement teams understand total cost of ownership and Total Profit Added™ — so they buy on value, not price.
Half-dayExecutive Value Strategy Session
A facilitated session for senior commercial leaders to align on a value strategy and roadmap for their organization.
Half-dayWhat Participants Leave With
Workshop Outcomes
A Value Quantification Model
A working model they can apply immediately to their most important customers and opportunities.
Value Messaging
Language and frameworks for communicating value in terms that resonate with economic buyers.
Objection Handling
Proven responses to the most common price and value objections — tested in real commercial situations.
Confidence
The mindset shift that comes from understanding — deeply — why your offering is worth what you charge.
Bring a Workshop to Your Team
All workshops are customized to your industry, customers, and commercial challenges. Let's talk about what would work best for your team.
Schedule a Consultation