Meet the Expert

Todd Snelgrove is a globally recognized thought leader in value quantification, value selling, and value-based pricing. With over 20 years of experience as the Global Vice President of Value and Commercial Excellence at SKF — one of the world's largest industrial companies — Todd built and led the global team responsible for helping customers and sales teams understand, calculate, communicate, and price on Total Profit Added™.

His tools have been deployed in over 100,000 cases, generating more than $7 billion in documented value and underpinning hundreds of global value agreements. Todd is now focused on helping other companies develop their own value methodology so they can realize the immediate profit impact of the value they create.

Todd is a Founding Fellow at the Sales Leadership Alliance (part of the Chartered Institute of Marketing UK), sits on the Editorial Board of the International Journal of Sales Transformation, and serves as Associate Editor of the Journal of Creating Value. He has been recognized by the Strategic Account Management Association as one of 50 global best practices.