Expert Endorsements

Subject Matter Experts on Value Selling and Value Pricing

Leading academics, authors, and practitioners from the world's top institutions share their perspective on Todd Snelgrove's work.

Endorsed by faculty from  ·  Kellogg  ·  IMD  ·  London Business School  ·  ESADE  ·  University of Tennessee  ·  Forbes  ·  Macquarie Business School

"Todd's passion about customer value is simply contagious! A global practitioner expert who has done it — Value Selling, Value Pricing, Negotiation based on Value."

Prof Marco Bertini

Professor of Marketing

London Business School and ESADE

"Whenever I teach a session on value pricing, Todd is the person I turn to for an insightful, engaging guest speaker. I appreciate Todd because he is able to communicate his vast practical experience with the structure and clarity of thinking."

Prof Phil Kotler

Professor of International Marketing

Kellogg School of Management

"I am impressed with Todd's background, knowledge, and achievements. Todd has a great ability to get customers to understand and buy based on best value."

Prof Thomas Choi

Professor, Center for Advanced Procurement Studies

Arizona State University

"Todd's description and measurement of a new view on Total Cost of Ownership (TCO) — a more holistic measurement focused around Cost, Benefit, and Value called Total Profit Added™ (TPA™) — is a great step in the evolution of enabling both buyers and sellers to make the right decisions based on best value, not lowest price."

Prof Carlos Cordon

LEGO Professor of Strategy and Supply

IMD Business School

"Todd is simply the best at explaining and energizing the audience about the concept of Total Cost of Ownership. He has the knowledge and credibility to make executives realize that they should use it and implement it in their companies."

Prof Keld Jensen

Forbes Writer and Negotiation Expert

Forbes / Copenhagen Business School

"Todd has nailed it. In his hands the TCO concept is very well described for everyone to appreciate and understand. What is even better is that Todd is not academic, but a proven professional who actually walks the talk through his work. I give my best recommendations for everyone that needs a brush-up or new angle into TCO such as TPA."

Prof Kamran Kashani

Professor of Marketing and Strategy

IMD Business School

"Todd is an outstanding practitioner of customer value management. He has taken the Value Merchant concept and put it into practice, helping transform an engineering-driven company into one that is truly customer focused. Not only does he understand value, he is able to persuasively demonstrate and document it so that his customers are willing and able to pay for it. Todd also is able to motivate and educate with his presentations, whether his audience is people at his own company, customers, or the many industry events and conferences in which he willingly participates."

Prof James C. Anderson

William L. Ford Distinguished Professor of Marketing

Kellogg School of Management

"Recently Todd worked with the global consulting firm Gordian Business Inc and the business school at Macquarie University (MGSM), Sydney, to deliver one of the best business seminars in years. Todd's message to the gathered executives was insightful and thought provoking. We are looking forward to further sessions with Todd in Australia."

Stephen Kozicki

Managing Partner

Gordian Business / Macquarie Business School

"I loved your talk. More companies need to use Vested Thinking and Total Cost approaches — it's the only way to communicate fairly in my opinion, and more people need to hear companies like yours teaching how to think differently."

Kate Vitasek

Faculty, Center for Executive Education

University of Tennessee

Industry Associations & Conferences

Todd has spoken at and collaborated with leading industry associations and procurement organizations worldwide.

Manufacturers Alliance (MAPI)
Strategic Account Managers Association (SAMA)
Certified Purchasing Professionals Association (PMAC)
Institute for the Study of Business Markets (ISBM)
Aberdeen Group's Chief Procurement Officer (CPO) Summit
Center for Advanced Procurement Studies (CAPS)
International Association of Commercial and Contract Management (IACCM)
National Institute of Government Purchasing (NIGP)
Young Presidents Organization (YPO)
World Congress on High Speed Rail
ProcureCon
Power Transmission Distributors Association (PTDA)
American Bearing Manufacturers Association

…and numerous other industry events and organisations worldwide.

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