Subject Matter Experts on Value Selling and Value Pricing

Prof Kamran Kashani; Marketing And Strategy; IMD

Todd’s passion about customer value is simply contagious! A global practitioner expert who has done it - Value Selling, Value Pricing, Negotiation based on Value


Prof Marco Bertini; London Busines School and ESADE

Whenever I teach a session on value pricing, Todd is the person I turn to for an insightful, engaging guest speaker. I appreciate Todd because he is able to communicate his vast practical experience with the structure and clarity of thinking.

Prof Phil Kotler; International Marketing; Kellogg

I am impressed with Todd’s background, knowledge, and achievements. Todd has a great ability to get customers to understand and buy based on best value.

Prof Thomas Choi; Center for Advanced Procurement Studies

"Todd description and measurement of a new view on Total Cost of Ownership (TCO), a more holistic measurement focused around Cost, Benefit, and Value called Total Profit Added tm (TPA) is a great step in the evolution of enabling both buyers and sellers to make the right decisions based on best value not lowest price."

Prof Carlos Cordon; LEGO Professor of Stratgey and Supply, IMD

Todd is simply the best on explaining and energizing the audience about the concept of Total Cost of Ownership. He has the knowledge and credibility to make executives realize that they should use it and implement it in their companies.

Prof Keld Jensen; Forbes Writter

Todd has nailed it. In his hands the TCO concept is very well described for everyone to appreciate and understand. What is even better is that Todd is not academic, but a proven professional who actually walks the talk through his work. I give my best recommendations for everyone that needs a brush-up or new angle into TCO such as TPA.

Prof James C Anderson; Kellogg

Todd is an outstanding practitioner of customer value management. He has taken the Value Merchant concept and put it into practice, helping transform an engineering-driven company into one that is truly customer focused. Not only does he understand value, he is able to persuasively demonstrate and document it so that his customers are willing and able to pay for it. Todd also is able to motivate and educate with his presentations, whether his audience is people at his own company, customers, or the many industry events and conferences in which he willingly participates

Stephen Kozicki, Managing Partner Gordian Business

Recently Todd worked with the global consulting firm Gordian Business Inc and the business school at Macquarie University (MGSM), Sydney, to deliver one of the best business seminars in years. Todd's message to the gathered executives was insightful and thought provoking. We are looking forward to further sessions with Todd in Australia.

Kate Vitasek Faculty, Center for Executive Education, University of Tennessee

I loved your talk. More companies need to use Vested Thinking and Total Cost approaches - it's the only way to communicate fairly in my opinion and more people need to hear companies like yours teaching how to think differently.


Author: Vested Outsourcing; Based on 2009 Nobel Prize, Oliver E Williamson